This is Saturday Dad. You may be working, but don’t worry.. you’re working to being a #SaturdayDad like the other dueschbags in the world. You know, who don’t work on Saturday’s! Unlike you, they show up to their kids sporting events with the newest New Balances, and not old work shoes. That’s the goal, right? That’s why we exist.

We’re here to celebrate the one day where you can be a full-time Saturday Dad, and not skip a beat feeling like you’ve been one of those basic deuche dads the whole time.